Public design exploration
Homepage Lab
Ten competing homepage concepts, all rendering the same live catalog — the only thing changing between them is the design thesis. Flip through the previews below (they are the real pages, live), and click one to try it fullscreen.
These are experiments, not the real homepage — the live homepage is here.
Variant 1 of 10
Search-first
The search bar is the homepage. One oversized input, instant results, and nothing else competes for attention until the buyer starts typing.